Engine Y - Terms of Service
Last Updated: October 10, 2025
Welcome to Engine Y AB (“Engine Y,” “Company,” “we,” “us,” or “our”). These Terms of Use (“Terms,” together with any applicable Supplemental Terms, the “Agreement”) govern your access to and use of (i) the website at enginey.ai and its subdomains (collectively, the “Website”) and (ii) our strategy and ideation platform for communications professionals, including tools to input brand briefs, explore cultural angles, and generate strategies, copy, and imagery (collectively with the Website, the “Service”).
PLEASE READ CAREFULLY. BY ACCESSING OR USING THE SERVICE YOU AGREE THAT: (1) YOU HAVE READ AND ACCEPT THIS AGREEMENT; (2) YOU ARE OF LEGAL AGE TO ENTER INTO A BINDING CONTRACT; AND (3) YOU ARE NOT PROHIBITED FROM USING THE SERVICE UNDER APPLICABLE LAW. IF YOU DO NOT AGREE, DO NOT USE THE SERVICE.
SUBSCRIPTION NOTICE. PAID SUBSCRIPTIONS RENEW AUTOMATICALLY UNLESS YOU CANCEL AS DESCRIBED IN §10.
ARBITRATION & CLASS ACTION WAIVER. DISPUTES ARE SUBJECT TO BINDING ARBITRATION AND A WAIVER OF CLASS ACTIONS AS DESCRIBED IN §17.
1. Use of the Service
1.1 Scope
The Service and content available through it are protected by applicable intellectual-property laws. Your right to access and use the Service is subject to this Agreement and any posted policies (e.g., Privacy Policy and Cookie Notice), which are incorporated by reference. If you use the Service on behalf of an entity, you represent that you have authority to bind that entity, and “you” includes that entity.
1.2 License
Subject to these Terms, Engine Y grants you a limited, non-exclusive, non-transferable, non-sub licensable, revocable license to access and use the Service and any APIs we make available for your internal business use.
1.3 Supplemental Terms
Certain features may have additional terms. If there is a conflict, the supplemental terms control for those features.
1.4 Updates
The Service evolves over time. We may update the Service or require you to install updates. Future releases and updates are part of the Service and subject to this Agreement.
1.5 API & Usage Limits
We may limit or throttle usage (e.g., call volumes, file sizes) and may suspend access if limits are exceeded.
2. Registration & Accounts
2.1 Account Creation
Some features require an account (“Account”). Provide accurate information and keep it current.
2.2 Responsibility
You’re responsible for all activity under your Account and for safeguarding your credentials. Notify us immediately of unauthorized use. You must not share your Account or create an Account using a false identity. We may reclaim usernames.
3. Content & Privacy
3.1 Definitions
“Your Content” means any inputs you provide (e.g., briefs, references, prompts, data, images) and any outputs the Service generates for you (collectively, “Inputs and Outputs”).
“User Content” means content other users make available.
3.2 Your Privacy & Data Isolation (Very Important)
All information you provide and all materials generated for you are private and locked to your Account by default. We do not share Your Content with other customers unless you explicitly choose to share or collaborate. We do not use Your Content to train our models or to improve the Service unless you opt in or explicitly authorize us to do so for specified datasets or features. We may process Your Content only to provide, maintain, secure, and support the Service and to comply with law. See our Privacy Policy for details.
3.3 Storage
We are not obligated to store Your Content. We may set reasonable limits (e.g., file size, storage capacity). You are responsible for maintaining backups of Your Content.
3.4 Connected Accounts
If you connect third-party platforms, you authorize us to access information from those services as needed to provide the Service. Third-party platforms are governed by their own terms and availability.
4. Ownership & Rights
4.1 Service IP
Except for Your Content, Engine Y and its licensors own all rights in the Service (software, interfaces, designs, and other materials). Do not remove proprietary notices.
4.2 Your Content — You Own It
As between you and Engine Y, you exclusively own all rights, title, and interest in and to Your Content, including all Inputs and Outputs (strategies, copy, imagery, and other generated materials), worldwide and for any purpose.
4.3 License to Engine Y (Limited)
You grant Engine Y a limited, worldwide, non-exclusive, royalty-free license to host, process, transmit, display, and otherwise use Your Content solely to provide and support the Service (e.g., rendering results, troubleshooting, security, preventing abuse, and compliance with law). This license terminates when Your Content is deleted from our systems, subject to routine backups and legal holds.
4.4 Feedback
If you provide feedback or suggestions, we may use them without restriction or compensation.
5. Acceptable Use
You agree not to:
Use the Service unlawfully or in violation of this Agreement.
Upload or generate content that is illegal, defamatory, obscene, hateful, harassing, infringing, or that invades privacy or publicity rights.
Upload others’ personal images without permission or sufficient rights.
Misrepresent source or ownership, or attempt to de-anonymize individuals.
Attempt to reverse engineer or disrupt the Service; introduce malware; scrape or harvest data; or use bots to overload the Service.
Use Outputs or the Service to train or improve models that compete with Engine Y.
We may remove or restrict content or features and suspend or terminate access for violations.
6. Interactions & Third Parties
You are solely responsible for your interactions with other users and third-party services accessed through the Service. We do not control or endorse third-party services and are not responsible for their terms, policies, or availability.
7. Purchase Terms & Credits
7.1 Payments
We use third-party processors (e.g., Stripe). By purchasing, you authorize charges to your payment method and agree to the processor’s terms. Prices may change with notice where required.
7.2 Refunds
Unless required by law or stated otherwise at purchase, fees are non-refundable. Initial purchases may be refundable within seven (7) days only if no credits have been used; processing fees may apply.
7.3 Credits
Credits may be needed for certain features. Credits are prepaid, have no cash value, may expire as stated, and are non-transferable unless required by law.
8. Subscriptions
8.1 Auto-Renewal
Subscriptions renew automatically at the then-current price and term unless you cancel before the renewal date.
8.2 Cancellation
You may cancel via your Account settings or by emailing support@enginey.ai (from the subscriber email). Cancellation takes effect at the end of the current term; no prorated refunds.
8.3 Plan Changes
Upgrades take effect immediately; downgrades at the next renewal and may reduce features or capacity.
9. IP Concerns
If you believe content on the Service infringes your rights, contact: Engine Y AB – Legal, at support@enginey.ai with: (i) your signature; (ii) description of the work/right; (iii) location of the material; (iv) your contact info; (v) a good-faith statement; and (vi) a statement under penalty of perjury of accuracy and authority.
10. Disclaimers
10.1 “As-Is” Service
To the fullest extent permitted by law, the Service and all Outputs are provided “as is” and “as available.” We disclaim all warranties (express, implied, statutory), including merchantability, fitness for a particular purpose, non-infringement, and accuracy.
10.2 Uniqueness, Correctness & Use — Your Responsibility
We take no responsibility for the uniqueness, originality, correctness, legality, or fitness of any information or materials generated by the Service, nor for your use of such information or materials. Outputs may contain errors, omissions, bias, or third-party material. You must independently review, verify, and clear Outputs (including for regulatory, PR, reputational, IP, and privacy considerations) before use or publication.
10.3 Availability & Results
We do not warrant uninterrupted or error-free operation or that the Service will meet your needs. Downloads and use of content are at your own risk.
10.4 Beta Features
Experimental features may change or be discontinued and are provided without warranties.
11. Limitation of Liability
To the fullest extent permitted by law:
No indirect damages. We are not liable for indirect, incidental, special, consequential, exemplary, punitive, or lost profits/revenues/data damages arising from or related to the Service or Outputs.
Cap. Our total liability for all claims in the aggregate is limited to the greater of (i) amounts you paid to Engine Y in the three (3) months before the event giving rise to liability, or (ii) USD 100.
These limits do not apply to liability that cannot be excluded by law.
12. Indemnification
You will indemnify and hold Engine Y and its affiliates, officers, employees, and partners harmless from claims, losses, and expenses (including reasonable legal fees) arising from: (i) Your Content and/or your use of Outputs; (ii) your breach of this Agreement; (iii) your violation of law or third-party rights; or (iv) disputes with third parties related to your use of the Service or Outputs.
13. Monitoring, Enforcement & Disclosure
We may monitor the Service to maintain security and compliance. We may remove content, suspend access, or disclose information if we believe it’s necessary to comply with law, protect users, or enforce this Agreement.
14. Term & Termination
This Agreement remains in effect while you use the Service. We may suspend or terminate access (with or without notice) for violations or where required by law. You may close your Account at any time (subscription terms in §8 apply). Upon termination, your right to use the Service ends and we may delete Your Content from live systems, subject to backups and legal obligations. Provisions that by nature should survive (including ownership, privacy commitments in §3.2, disclaimers, and limits of liability) will survive.
15. International Use
You are responsible for compliance with local laws where you access the Service. We make no representation that the Service is appropriate or available everywhere.
16. Dispute Resolution, Arbitration & Class Action Waiver
PLEASE READ THIS SECTION CAREFULLY. Most concerns can be resolved informally—please contact support@enginey.ai.
If we cannot resolve a dispute informally, you and Engine Y agree to binding arbitration on an individual basis, and waive any right to a jury trial or to participate in a class action, to the fullest extent permitted by law. The arbitration will be administered in Sweden where our company resides, by Swedish authorities.
This section does not prevent either party from seeking injunctive or equitable relief for misuse of intellectual property or breach of confidentiality. You may opt out of arbitration within 30 days of first accepting these Terms by sending written notice to Engine Y AB – at support@enginey.ai.
17. General
Electronic Communications. You consent to receive notices electronically.
Assignment. You may not assign this Agreement without our consent; we may assign freely.
Force Majeure. We are not liable for events beyond our reasonable control.
Updates to These Terms. We may update these Terms by posting an updated version and changing the “Last Updated” date (and by email to account holders where required). If you do not agree, stop using the Service.
Governing Law & Venue. Except to the extent preempted by arbitration law, these Terms are governed by Swedish law, without regard to conflict-of-laws rules, and where litigation in court is permitted, the exclusive venue is Förvaltningsdomstolen, Stockholm, Sweden.
Export. You will comply with applicable export-control and sanctions laws.
Severability; Waiver. If a provision is unenforceable, the remainder remains in effect. Our failure to enforce a provision is not a waiver.
Entire Agreement. These Terms (including referenced policies and any Supplemental Terms) are the entire agreement between you and Engine Y regarding the Service.
Contact. Questions?
Engine Y AB,
Järnvägsgatan 84
172 75 Sundbyberg
support@enginey.ai
18. Key Points Summary (for convenience)
You own all Inputs and Outputs (including strategies, copy, and imagery).
Private by default. Your work is isolated to your Account unless you explicitly share.
No training on your data without your opt-in.
We do not guarantee uniqueness, correctness, legality, or suitability of any Output; you must review and clear for your use.
Subscriptions auto-renew unless canceled per §8.
Disputes: individual arbitration, no class actions (§16).