Engine Y is the first AI reasoning engine for strategists and creatives.

Unlike generic LLM tools and agents that rely on clever prompts, Engine Y encodes decades of strategic and creative expertise into a reasoning framework that is model-agnostic, experience-driven and optimized for divergent, asymmetric thinking.

Behind Engine Y is a Swedish team of Grand Prix and Titanium Cannes Lion-winning strategists, creatives and engineers.



We have built a service that we would love to use ourselves. Not to replace strategists and creatives but to get to better work faster and stronger impact with the intended audience.

We hope you will enjoy it!