FAQ
FAQ
What makes Engine Y different?
Unlike standard AI systems, Engine Y is based on world class experience in brand strategy and ideation. We don't use generic AI reasoning or agentic workflows. Instead, our workflows are powered by decades of human, sector-specific expertise that has been meticulously synthesized using our own custom AI reasoning language, built to encode and execute expert thinking.
How do credits work?
Credits are based on the AI tokens used by the workflows you run. Each workflow’s cost depends on its complexity and duration — you only pay for what you actually use.
What models do you use?
Engine Y is a proprietary LLM agnostic service, meaning that we are using the LLMs that best fulfill our needs in each step, and we update our choices continuously. Our models collaborate dynamically to maximize perspective diversity and performance. For visuals we use a carefully selected set of image models orchestrated by our experience-based methodology and reasoning. Overall, we favor lighter-reasoning models, since our reasoning framework is built around human expertise rather than trying to replace it.
What makes Engine Y different?
Unlike standard AI systems, Engine Y is based on world class experience in brand strategy and ideation. We don't use generic AI reasoning or agentic workflows. Instead, our workflows are powered by decades of human, sector-specific expertise that has been meticulously synthesized using our own custom AI reasoning language, built to encode and execute expert thinking.
How do credits work?
Credits are based on the AI tokens used by the workflows you run. Each workflow’s cost depends on its complexity and duration — you only pay for what you actually use.
What models do you use?
Engine Y is a proprietary LLM agnostic service, meaning that we are using the LLMs that best fulfill our needs in each step, and we update our choices continuously. Our models collaborate dynamically to maximize perspective diversity and performance. For visuals we use a carefully selected set of image models orchestrated by our experience-based methodology and reasoning. Overall, we favor lighter-reasoning models, since our reasoning framework is built around human expertise rather than trying to replace it.
How do you get to your cultural insights?
Our custom-built web research module works hand in hand with our experience-based reasoning to uncover cultural insights in real time. Guided by your brief and selected brand change, it scans a wide range of sources across languages and regions. We value unexpected insights, so our sources will go beyond traditional media and research papers to include professional blogs and similar platforms. Findings are deduplicated and sources consolidated for clarity and depth.
How do you get to insights?
Our custom-built web research module works hand in hand with our experience-based reasoning to uncover cultural insights in real time. Guided by your brief and selected brand change, it scans a wide range of sources across languages and regions. We value unexpected insights, so our sources will go beyond traditional media and research papers to include professional blogs and similar platforms. Findings are deduplicated and sources consolidated for clarity and depth.
How much time and money can be saved?
On average Engine Y saves 50–60 hours of strategic and creative preparation per project, representing an estimated value of around 6.000 USD. This calculation is based on 25 hours of cultural research and 30 hours of insight synthesis and ideation, with a realistic balance between junior and senior time and an average rate of 110 USD per hour. This will allow teams to get to better work faster with more impact.
What about ROI?
On average Engine Y saves 50–60 hours of strategic and creative preparation per project, representing an estimated value of around 6.000 USD. This calculation is based on 25 hours of cultural research and 30 hours of insight synthesis and ideation, with a realistic balance between junior and senior time and an average rate of 110 USD per hour. This will allow teams to get to better work faster with more impact.
Can I use Engine Y to collaborate with my team?
Absolutely. Engine Y makes it easy to share your work for ongoing refinement with colleagues. When you share a strategy chain, your teammates gain access not just to your final results but also to the full creative path you took. They can backtrack, iterate, and pivot within their own private copies — so everyone can explore freely without overwriting anyone else’s work.
Can I export my work?
Yes! You can easily export and download any ideas or boards you create. You can even generate a full PowerPoint (PPTX) deck of your idea — ready for presentation or further editing.
What data do you collect?
We collect only the basic user information required to provide the service and securely store the work you save in your collection. Your data is private and accessible only to you unless you choose to share it. You can delete items from your collection at any time. We do not use your data for training models. For more details, see our Privacy Policy.
Can I collaborate with my team?
Absolutely. Engine Y makes it easy to share your work for ongoing refinement with colleagues. When you share a strategy chain, your teammates gain access not just to your final results but also to the full creative path you took. They can backtrack, iterate, and pivot within their own private copies — so everyone can explore freely without overwriting anyone else’s work.
Can I export my work?
Yes! You can easily export and download any ideas or boards you create. You can even generate a full PowerPoint (PPTX) deck of your idea — ready for presentation or further editing.
What data do you collect?
We collect only the basic user information required to provide the service and securely store the work you save in your collection. Your data is private and accessible only to you unless you choose to share it. You can delete items from your collection at any time. We do not use your data for training models. For more details, see our Privacy Policy.